Designscapes Will Help Valencia Regional Government to Promote Local “Orange Economy”

On 10th November 2017, Pau Rausell and Chuan Li from the Econcult team participated in the kick-off meeting for promoting regional cultural and creative economies organized by Conselleria de Hacienda y Modelo Económico of Valencia regional government (Generalitat Valenciana). The First Meeting of Orange Economy, (held in the Ciutat de la Justicia of Valencia), was a working meeting that brought together about 40 representatives of Cultural and Creative Industries (CCIs), such as architecture, visual arts, visuals and scenery, cinema, design, publishing, fashion design, music, etc. Pau Rausell, the director of Econcult of the University of Valencia, introduced the Designscapes project with emphasis on the potential benefits of this on-going European Horizon 2020 project for both policy design of regional government and funding resources of local cultural and creative entrepreneurs. Econcult and the regional government reached a preliminary mutual intent of cooperation for policy design of cultural and creative economy by means of the fruits of the Designscapes project.

The main objective of this meeting was to gather good ideas for strengthening the regional creative economy through a consultation study with experts and institutions in the CCIs and to build an Expert Working Group to prepare a further action plan on how to develop a creativity and talent-based Orange Economy which will serve as a mid- and long-term regional strategy in the Valencia Autonomous Community. The Econcult and the regional government agreed to collaborate for the transfer of achievements of the project to the context of local policy-making processes, mainly based on White Paper of Design-enabled Innovation that the project will publish as an important project deliverable.

Orange economy, a term coined by the Inter-American Development Bank (IDB), refers to the cultural and creative economy and it was a term used to treat that theme in Latin America and Caribbean. The orange colour was chosen to capture this new economy because it represents culture, creativity, arts and entertainment in current and ancient societies around the world. In addition, Valencia is, coincidentally, well-known as “the land of orange”, which further encourages the regional government to incorporate that new “orange” economy within the process of change of Valencian economic model.

In the meeting, experts offered a series of ideas to develop a cultural and creative regional economy, based on a design thinking-driven workshop, including,

  • In economy, setting up a target share of GDP for orange economy; identifying the prioritized sectors and adapting step by step action plan;

  • In finance, increasing public funding for cultural and creative sectors and attracting more venture capital and other private funds;

  • In industry, supporting the internationalization of local creative enterprises; encouraging cultural and technological innovation through interdisciplinary and cross-sectoral collaboration;

  • In talent and education, introducing more creative and innovative talents and entrepreneurs; optimising the quantity and quality of professional education and training programmes.

As Empar Marinez Bonafé - general director of public sector, economic model and heritage of Valencia regional government - pointed out that many people have left behind the increasing demand for orange economy and therefore, it is necessary for policymakers to take actions to strengthen the awareness and capacity in developing economy by means of talents, creativity and innovation.